I thought I was doing everything right.

For years, I believed success in business meant having a rock-solid plan.

I bought into the promise that if I could just create the perfect program, follow the right marketing strategy, and stick to a rinse-and-repeat system… I’d have a thriving business.

But something wasn’t clicking.

Something was missing.

I’d seen this happen with clients before—the way all those cookie-cutter, one-size-fits-all speaking templates can strip away what makes someone truly alive in their work.

But this time, the joke was on me.

The harder I tried to control the process and follow “what works,” the more I felt my dream slipping away.

Then I let go.

And that’s when everything changed.

Favorite guest Brian Perry returns for this special April Fools (but not really!) flipped episode of Soulful Speaking. This time around, Brian turns the tables and interviews me about the biggest lessons I’ve learned in running a soul-driven public speaking business.

Together, we explore what it means to create something that truly feels like YOU.

If you’ve ever felt caught between what works on paper and what feels true in your soul, this episode is for you.

🎧 Listen now

With passion & love,
Lauri